May 15, 2018
The Arbitrage Entourage Team
"Images are not that important." Said no professional eCommerce business ever! Images are the window to your store. Imagine the last time you walked down the aisle of a brick & mortar location, you see two items, same product, different packaging. Which do you choose? Well, online retail is no different. Images give us instant information and the truth is humans are visual by nature. We have a tenancy to put a higher perceived value on an item just by the way it looks. This "Judging a book by it's cover" mentality should make you 2nd think your marketing strategy with photography.
Take this Unrefined Shea Butter for example. The packaging is simple, yet neat. The shea butter is out of it's packaging "showcasing" it's contents. Which helps properly educate the potential buyer on what he/she is receiving. Overall, this seller does a great job of displaying his product for the online world to see.
Now, this next seller, selling the same shea butter seems to have skipped the effort of packaging and photography. Both item's received great reviews on quality, and they are both comparable in price. However, the first shea butter outsells the 2nd shea butter 100x to 1x. We all know first impressions are important. Do your brand a favor and be Shea butter #1 and not Shea butter #2.
I'm busy working on my blog posts. Watch this space!
The Risks of Having an Exclusive Amazon Seller
October 24, 2018
Photography - Is it really that important?
How Arbitrage Entourage Adds Value
February 15, 2018
Why having FEWER sellers makes more $ense.
February 7, 2018
October 2018 (1)
May 2018 (1)
February 2018 (2)
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